As time goes on, it won't just be the major global brands that can utilize artificial intelligence.
All in Brand
Bringing Business Into the Future with AI
Are you one of those who believes that the advancement of artificial intelligence means "doom and gloom" for businesses? Let me assure you that that's not the case.
Organic Social: Is It Dead?
You may have heard the phrase "organic is dead" before. But how true is that?
The Trifecta of Online, Automated and Personal Interactions
We crave connecting with other people. Having conversations about things that matter. And you can’t do that (to the extent needed to make an impact) with computers.
Reviews: The Nail in the Coffin for Online Influence
Every day, reviews are being used to determine if a product, service, business, etc. is worth investing time and money into. Find out how reviews for a particular product led my daughter and her husband to finalize their purchasing decision.
Social Media Platforms: Ask "Why" Before Assuming "Where"
Having an active social media presence for your business is crucial in this day and age. However, that doesn't mean your business needs to, or should, be everywhere!
Boutique Hotels and OTAs: Love Affair or Fatal Attraction?
Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents).
What We Can All Learn from Warby Parker
“You have to go down a path far enough that the competition can’t—or won’t—follow,” he said.