As time goes on, it won't just be the major global brands that can utilize artificial intelligence.
The Future of Artificial Intelligence is Time
I believe the future of artificial intelligence is in harnessing the brief moments consumers have throughout their day to create memorable, thoughtful and meaningful experiences.
Bringing Business Into the Future with AI
Are you one of those who believes that the advancement of artificial intelligence means "doom and gloom" for businesses? Let me assure you that that's not the case.
Artificial Intelligence: No Longer Science-Fiction
If you think artificial intelligence is still a dream that belongs to the future, you're mistaken. It's already here.
Nothing Changes If Nothing Changes
It doesn’t take much to set a goal, but it can change your life. It changed mine.
Organic Social: Is It Dead?
You may have heard the phrase "organic is dead" before. But how true is that?
The Trifecta of Online, Automated and Personal Interactions
We crave connecting with other people. Having conversations about things that matter. And you can’t do that (to the extent needed to make an impact) with computers.
Castle Hot Springs: The Renaissance of a Historic Gem
Having the opportunity to travel to amazing destinations reinforces my belief that the experience truly is everything.
Reviews: The Nail in the Coffin for Online Influence
Every day, reviews are being used to determine if a product, service, business, etc. is worth investing time and money into. Find out how reviews for a particular product led my daughter and her husband to finalize their purchasing decision.
Social Media Platforms: Ask "Why" Before Assuming "Where"
Having an active social media presence for your business is crucial in this day and age. However, that doesn't mean your business needs to, or should, be everywhere!
Boutique Hotels and OTAs: Love Affair or Fatal Attraction?
Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents).
Harnessing Moments that Matter
Today I’m not writing about one brand missing an opportunity to connect with a captive audience. This is about many brands missing out on these valuable moments, and I’m not sure why.
Getting Back to the Idea of Hospitality
At its most basic definition, hospitality is “the friendly and generous reception and entertainment of guests, visitors or strangers.”
What We Can All Learn from Warby Parker
“You have to go down a path far enough that the competition can’t—or won’t—follow,” he said.
Mastering instinctual service in three simple steps
To the average observer, the two women approaching the front desk had just arrived for their stay and were ready to check in.
Moments matter, so make more of them
When we set out to evolve our agency, we thought a lot about consumer behavior—what they were doing, what they were talking about, where they were spending time.